Hey there! 

Alexa here! I am lucky enough to have worked with Thread for  two and a half years as their Marketing Director. Part of my job is planning all our photo shoots for upcoming collections (best part of the job!). For this upcoming Fall/Winter Collection, I gathered together with the team and we all made the decision that Oregon would be the perfect place to capture the upcoming collection. I booked us flights, picked a photographer, scoured social media for the raddest models, and planned all the best Portland eats. 

Finally May came and we were off! We had such a fun time in Portland. We were lucky enough to have Aubree Carter of @aubreebellephotography join us + our Creative Director, Trevor. We ate donuts for days, explored downtown, headed to the skatepark, and road tripped out to the coast. 

Day 1 of shooting was in Downtown Portland. We had about 9 models come and we were OBSESSED with every single one of them! Such a rad group of people. Our photo shoots are always extra fun because we love them to feel genuine. The whole night felt like a night out with friends and it was a blast. 

Day 2 of shooting was on the Oregon coast! We met at Canon Beach and spent time exploring. We had 10 models join us this day. Day 2 ended with a fire on the beach, roasting marshmallows, and eating popcorn. It really felt like we made long lasting friends in the models we worked with and it made the experience SO fun. 

We loved Portland and can't wait to head back again. We also cannot wait to show you these photos and the upcoming collection! Stay tuned for the release in late August!