The Fall Collection is here and we want to introduce the Nothing to Lose campaign. We think that one thing we’ve all learned from the last couple of years is that life is finite. We only get so much time to do the things we love and we never know when things might change. We’ve learned how to start living each day with authenticity to exactly who we want to be. We dyed our hair, wore that outfit, and took a leap. In doing those things, we learned we really have nothing to lose.

For this campaign, we drew inspiration from the awesome Thread community. We captured them in their own environment doing what they do best. The team headed to New York to see Threadhead Jennifer and followed her around on some of her adventures in the city. Here are some behind the scenes pics of the team in NY:

Here at Thread, we’ve always been committed to making products that can keep up with your lifestyle. Thread wallets can survive it all, from going through washing machines to skate parks and hanging out of cars on the freeway. With a Thread wallet by your side, you truly have nothing to lose. 

As you head into the new season, be bigger than the fears that hold you back. Remember the power you have deep inside. You’ve got nothing to lose, we promise. 

Make sure to check out the new fall collection by clicking here!